Can You See Domestic Abuse?

Salvation Army. "Why Is It So Hard To See Black and Blue?". Advertisement. March, 2015
Huffington Post. "30 Shocking Domestic Violence Statistics That Remind Us It's An Epidemic". October, 2014.

The advertisement above published by the Salvation Army in March, 2015, utilizes "the dress" to highlight the issue of domestic violence. A young woman is posing in a sexual position, wearing the white and gold perspective of "the dress" and is covered in bruises and cuts. The intended audience is society as a whole, as domestic violence and any form of abuse is a huge issue in the United States, but specifically people who may come from a background that  believes that it is okay to treat women as inferior to men. According to Huffington Post, "85 percent of domestic abuse victims are women and 15 percent are men." That's not to say that men are excluded from the victim pool as, there is that 15 percent and In the United States today, 1 in 3 women are victims of domestic violence and 1 in 4 men are victims of domestic violence.
"The dress" made its daybeau in 2015, creating a social controversy over it's actual color. This allusion to the dress draws the audience into interest and also brings about consideration of why the dress is so important, but real problems aren't. Right away, by the pose of the model, lust- "the craving of the pleasures of the body", is portrayed. By the body language the woman is portraying, a sexual sense is created. The choice to post this advertisement across many social media platforms, engaged a diverse audience on a very big problem, that they may or may not have been knowledgeable on. Domestic violence is a immense problem, that is not given the attention that it so desperately deserves. Through the presentation via social media such as twitter and Instagram, where so many young, unknowledgeable people dwell, the issue can be highlighted.